MISSION: GROW AND SUPPLY HIGH QUALITY BROCCOLI: THIS INVOLVES THE USE OF SUSTAINABLE FARMING PRACTICES TO ENSURE A FRESH, NUTRITIOUS AND SAFE PRODUCT FOR CONSUMPTION. VISION: TO POSITION OURSELVES AS THE MAIN OPTION FOR CONSUMERS LOOKING FOR FRESH, HEALTHY AND NUTRITIOUS PRODUCTS, OFFERING A WIDE VARIETY OF BROCCOLI PRODUCTS. VALUES: WELL-BEING, SAFETY, QUALITY, TRANSPARENCY, SUSTAINABILITY
BROCCOLI: IT IS A PLANT OF THE BRASSICACEAE FAMILY, FORMERLY CALLED CRUCIFEROUS. THIS PLANT HAS ABUNDANT GREEN FLESHY FLOWER HEADS, ARRANGED IN THE SHAPE OF A TREE, ON BRANCHES THAT ARISE FROM A THICK EDIBLE STEM. THE LARGE MASS OF FLOWER HEADS IS SURROUNDED BY LEAVES.