MISSION: OFFER MEXICAN AND FOREIGN FAMILIES A PRODUCT THAT CAN BE IDENTIFIED WITH OUR ROOTS AND THE LAND THROUGH NATIVE OR ENDEMIC MEXICAN CROPS. VISION: BEING THE LARGEST MEXICAN PRODUCER AND MARKETER OF ORGANIC PITAHAYA IN THE COUNTRY. VALUES: QUALITY, SERVICE, COMMITMENT, CONFIDENCE, ENTHUSIASM, HONESTY, OPTIMISM, FORMALITY AND CERTAINTY.
FRUIT OF SPECIES OF THE GENUS SELENICEREUS OF THE CACTACEAE OR CACTUS FAMILY . THE PITAHAYA PLANT IS A SUCCULENT, RUSTIC, EPIPHYTIC, CLIMBING CACTUS, WITH LONG STEMS WITH TRIANGULAR PROFILE ON ITS OUTER SURFACE AND FEW SPIKES, WITH FEW INITIAL RAMIFICATIONS AND LITTLE THICKNESS, WITH FRUITS OF PLEASANT FLAVOR, WHICH GROWS UNDER THE HEAT OF TROPICAL AREAS.
